By Alexis Gerard
Launching a new event does indeed beg that question. I'll
begin by answering
it with two questions of my own.
First: Has the
general public truly understood and taken advantage of the
revolutionary
potential of today's imaging tools to improve their lives?
Second: Are
the companies who develop and sell those imaging tools enjoying
appropriate
financial rewards for the value they are delivering?
The answer to the
first question is "no" and, as a direct consequence, the
answer to the second
question is also "no."
The combined effects of an unprecedented surge in
sales of image capture
devices, the Internet, and wireless
telecommunications, are empowering
average people - for the first time in
history - to communicate with each
other using images [still and moving] as
readily as they do using words.
Given that we humans are primarily visual
creatures (not for nothing do we
all intuitively know that "a picture is
worth a thousand words," or that
"seeing is believing") the potential
benefits are momentous. The ability to
"converse visually" in our everyday
interactions with others means we can
convey and receive information more
efficiently, more completely and more
convincingly than ever
before.
Yet as I write this, a prominent venture capitalist is emailing
me to
discuss whether there's value in building cameras into cell phones.
He's not
misinformed or behind the times. His doubts reflect the fact that
imaging
tools - including, but by no means limited to camera-phones -
are
dramatically underutilized in the mainstream market due to force of
habit,
lack of imagination, and worst of all, lack of information about
the
breakthroughs achieved by early adopters. And when value is not realized
by
and for customers, it is not returned to vendors either. We all
lose.
But we can do something about it. And that is "why 6Sight."
[TM]
Future Image's executive events, starting with our Visual
Communication
Summit in 2002 followed by our Mobile Imaging Summits the past
three years,
have always been about enabling connections. Connections between
executives
from heretofore separate industries, now converging. Connections
between
startups and established companies, between entrepreneurs and VCs.
6Sight
goes to the next level by connecting members of the industry with
four
additional - and crucial - constituencies: media; analysts; customers;
and
"out of the box" thinkers whose points of view can shed new light on
our
business, provide new insights on how to convey value and generate
profits.
6Sight is about hot new technology, and the myriad ways it
improves people's
lives -work, personal, and community. It brings together
technologists,
marketers, futurists, artists, educators, high-volume users
and members of
the media for a program emphasizing innovative use cases,
breakthrough
technologies, and creativity.
The inaugural conference,
scheduled for October 25 in Monterey CA, and
co-hosted by the International
Imaging Industry Association (I3A) will focus
on the theme of "The Connected
Imaging Revolution,": How imaging products
and services, partly by virtue of
being themselves connected through a
global network, connect people to each
other in new and important ways.
We are building an event that is new and
different in tone and content. We
welcome your contributions, and we look
forward to seeing you there.
Alexis Gerard
President, Future
Image
Author, "Going Visual"