By Alexis Gerard
Launching a new event does indeed beg that question. I'll
begin by answering
it with two questions of my own.
First: Has the
general public truly understood and taken advantage of the
revolutionary potential of today's imaging tools to improve their lives?
the companies who develop and sell those imaging tools enjoying
appropriate financial rewards for the value they are delivering?
The answer to the
first question is "no" and, as a direct consequence, the
answer to the second question is also "no."
The combined effects of an unprecedented surge in
sales of image capture
devices, the Internet, and wireless telecommunications, are empowering
average people - for the first time in history - to communicate with each
other using images [still and moving] as readily as they do using words.
Given that we humans are primarily visual creatures (not for nothing do we
all intuitively know that "a picture is worth a thousand words," or that
"seeing is believing") the potential benefits are momentous. The ability to
"converse visually" in our everyday interactions with others means we can
convey and receive information more efficiently, more completely and more
convincingly than ever before.
Yet as I write this, a prominent venture capitalist is emailing
discuss whether there's value in building cameras into cell phones. He's not
misinformed or behind the times. His doubts reflect the fact that imaging
tools - including, but by no means limited to camera-phones - are
dramatically underutilized in the mainstream market due to force of habit,
lack of imagination, and worst of all, lack of information about the
breakthroughs achieved by early adopters. And when value is not realized by
and for customers, it is not returned to vendors either. We all lose.
But we can do something about it. And that is "why 6Sight." [TM]
Future Image's executive events, starting with our Visual
Summit in 2002 followed by our Mobile Imaging Summits the past three years,
have always been about enabling connections. Connections between executives
from heretofore separate industries, now converging. Connections between
startups and established companies, between entrepreneurs and VCs. 6Sight
goes to the next level by connecting members of the industry with four
additional - and crucial - constituencies: media; analysts; customers; and
"out of the box" thinkers whose points of view can shed new light on our
business, provide new insights on how to convey value and generate profits.
6Sight is about hot new technology, and the myriad ways it
lives -work, personal, and community. It brings together technologists,
marketers, futurists, artists, educators, high-volume users and members of
the media for a program emphasizing innovative use cases, breakthrough
technologies, and creativity.
The inaugural conference,
scheduled for October 25 in Monterey CA, and
co-hosted by the International Imaging Industry Association (I3A) will focus
on the theme of "The Connected Imaging Revolution,": How imaging products
and services, partly by virtue of being themselves connected through a
global network, connect people to each other in new and important ways.
We are building an event that is new and
different in tone and content. We
welcome your contributions, and we look forward to seeing you there.
President, Future Image
Author, "Going Visual"